The “Oh That's Nice”
We focused heavily on leveraging all the great visual elements they had at their disposal and made sure the copy was interesting and exciting for the kinds of visitors Illuminant wanted: surgeons and healthcare professionals that wanted to take their practice to the next level.
Illuminant had fantastic 3D renders and simulations of their technology, and these became the focal point of their website. We wanted to showcase not only how groundbreaking this new imaging technology was but also wanted visitors to see for themselves how using Illuminant’s tool could change and improve the way they performed their surgeries.
The result of our focused design is a website that not only shows the world how amazing Illuminant is but also a website that they could be proud of as well. Visitors can literally see how incredible this technology is and how it will transform their practice.